, or nominate fellow students, faculty, staff or alumni you believe epitomize the UIS promise. We can’t feature everyone but we will read your submission and let you know if it’s selected. Thank you for your help!
Chancellor Susan Koch on why Leadership lived
What is a brand?
Chancellor Koch: A brand is not a slogan or a logo. It is a promise an organization makes and keeps to its constituents. It is a reputation, determined by an organization’s important audiences, not the other way around. A brand is always true and important, and, if you’re lucky, distinctive.